About The Johannes' Burg

I got the name "Johannes" from "Johannes Brahms", who was one of the most famous composer and pianist in Germany. A funny thing was that I actually did not understand his music a lot when I started to use this name. It is embarrassing to say that there was a time I kept looking for the first girl friend in my life and I found Johannes Brahms' love story with Clara Schumann, then I decided to have "Johannes" as my English name, though it was actually a German name. However, for English speakers, I believed that it was at least easier than my Taiwanese name to pronounce. lol

Now I major in Integrated Marketing in NYU. Before coming here, I had worked for 7 years. From 2005-2007, I enlisted in the Army to serve as a corporal and my duty was to train the rookies and teach them how to use firearms and chemical weapons. I learned rigid disciplines and I thought it was "management". Nevertheless, after finishing the military service, I was hired as a sales director by a manufacturer in Taiwan and I then realized what I learned in the Army did not fit the business culture. I loved the job since not only I was involved in the R&D process but also I was fully authorized to set the marketing policy. I founded the international sales department in my second year there and after 4 years it accounted for 30% of the revenue in 2012. I decided to take a rest and recharge myself after the success. Through my previous work experience, I saw many companies in Asia manufacturing excellent products but performing poor ideas in marketing. Therefore, I came to New York because Americans' are marketing experts and I believed that I could meet the best experts in NYU.

I always want to have my own blog. I mean a blog with passion and persistence. I am always too lazy to have a blog. Now it is a good chance for me to start it (because it is required as part of grades in the course Digital Marketing). I feel excited about what I am going to do. As a marketer, surely I would like to talk about some marketing ideas here, especially the difference between Taiwanese' ideas and Americans' ideas. Besides, I also want to share some of my travel experience since I love to travel and enjoy different cultures.

In the end, I want to say "welcome" and I will appreciate any of your feedback. : )

P.S. Let's celebrate the birth of my blog in a marketing way! : D