We Are Small In The Universe, Also In The Internet.

I am a cautious person. I often check the details of everything. When I plan to travel, I search for all the information including accommodation, transportation and set a very fixed schedule for sightseeing. When I implement a project, I track the history of similar cases and make sure I would not miss anything required. I always try my best to avoid mistakes, but I am a human-being so sometimes I still go wrong. I was easily mad when I made a mistakes or when things did not go in the way as I expected.

One day, I read a small paragraph which influenced me, "Life is a continuous process and long-term accumulation. People should neither be destructed by a single failure or be saved by a coincident success." It was a time that one of my best friends just passed away in his age 24 because of a car accident. The paragraph soothed me and encouraged me to move on. I had cared about everything too much, but I started to realize that life was full of different experiences. Sometimes came happiness but sometimes came sorrow, that's it. So when I saw this film Powers of Ten, I got very similar reaction that I had 8 years ago. We humans are so small in the universe and our lives are so short in the whole history. What we think seriously important is just one of millions of incidents in an instant. Keep the faith, then I would never be worried about the predicaments.

We are so tiny in the universe. 

But a tiny thing can also be another fragile universe.

When I started to work as a sales representative, I kept asking myself, "what are my professional skills and where is my position?" I envied some people who chose the right majors such as engineering or medicine, which I thought that they did not need to worry about what they should do. However, in the past 7 years I met many people and listened to their work experience. Surprisingly, I found that the correlation between majors and achievements was not always positive. First, what we learn at schools is very different from what we need at our careers. We learn knowledge and develop sense in schools, but we still have to learn a lot of operation in different companies and adapt ourselves in different cultures. Second, people succeed mostly because they have strong networking skills rather than professional knowledge. 

I think this rule can also apply to digital marketing. People can search for specific information easily on the Internet, so it is never easy to use tricky language to persuade your target to buy your products. All brands should broaden its connections to different areas and attract various of people for "digital dialogue". The Internet is a public arena where everyone can talk, it is also a public medium which everyone can access. Brands were dominant in traditional media, but today they should focus on effective communications with their consumers. David Meerman Scott proposed the idea of World Wide Rave and explained it. Some of the rules really interest me, such as "Nobody cares about your products (except you)," "No coercion required" and "Lose control." If marketers still choose to believe "bullet theory" popular from 1920 to 1940 and invest a lot of budget for one-way persuasion, that will be a catastrophe. We should keep asking ourselves what kind of interesting content we can deliver to build relationship with our target in this decentralized sphere, the Internet.